Our collective purpose
Reduce Risk. Save Money. Make Money... For clients.
At The Measure Group, we're not your typical company collective. We're a team of specialists, each mastering our respective fields. Our purpose is clear: use meaningful data to empower businesses with the insights they need to navigate the marketing landscape, elevate customer experiences, and drive growth.
As digital marketing continues to evolve, The Measure Group remains at the forefront. We bring together unparalleled expertise in independent marketing data measurement, user experience (UX) and customer experience (CX) strategy and design, and multi-lingual/multi-geography SEO and traffic generation.
Our independence ensures focus
We are an umbrella organisation of three innovative companies, each a leader in its field.
Independent omnichannel measurement solutions, helping marketing teams make data-driven decisions.
UX strategy and design, creating seamless and personalised customer journeys that drive engagement and revenue.
Multilingual and multi-geography SEO & traffic generation, ensuring your brand reaches high-value users across the globe.
Our leadership
Jay Thomson
Jay is a visionary leader with 20 years of experience in team building and executive roles. Renowned for pioneering award-winning digital projects and driving large-scale innovation across sectors. Exceptional communicator, adept at sharing a compelling vision and catalysing strategies for stakeholders and teams. Proven track record as a shareholder in scaled businesses, with a talent for identifying, hiring, and nurturing top talent for sustainable growth.
Feli Betzl
Ambassador for Women's Enterprise Scotland, Founder - Women in SEO North, Founder SEO Leader Dinners.
With over 25 years of marketing experience, Feli is a seasoned professional in the field. For the past 20 years, she has specialized in internationalization and global SEO, honing her skills on both the client-side and as a leader of large SEO teams across 80 markets. Feli's impressive track record includes effectively managing marketing budgets exceeding £1 billion.
Brian Carter
Brian possesses a unique talent for optimising user experiences and crafting intelligent interfaces. With over 15 years of experience, he has successfully led UX and UI teams. Brian has spearheaded large-scale digital projects for prestigious clients, showcasing his comprehensive understanding of the design thinking process from inception to completion. His expertise lies in minimising friction and maximising conversions.
Neil Pursey
Neil is deeply passionate about assisting marketing teams in their pursuit of data-driven decision-making. His expertise lies in working with a wide range of clients, including startups and global enterprises, enabling them to leverage the potential of data for unlocking brand growth. Neil and his team recognise the significance of adapting to the constantly evolving industry and are committed to equipping marketing teams with the necessary knowledge and tools to excel in this dynamic landscape.
Our combined client experience
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We believe that the key to successful marketing lies in understanding, improving, and fuelling your customer journey through independent measurement.
If you're ready to take your business to the next level, we're here to guide the way.
Locations
Europe
Scotland
England
Africa
South Africa
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